As they reached the narrative climax, fans were given access to the core Major Arcana Tarot experience, inviting them to ponder their fate using the DEFTONES Major Arcana - 21 bespoke illustrations and descriptions inspired by the dark aesthetic of the "Ceremony" narrative. This experience resonated with fans and new listeners deeply, blowing up the band's social platforms and setting conversation around the release ablaze. Social demand for the cards became so overwhelming that we created a limited print release of the cards, which completely sold out within 12 hours of pre-sale launch.

Alongside a social campaign supporting the experience launch, we used cryptic OOH placements in strategic locations and scattered art coasters in bars and coffeehouses, drawing those curious into our experience to stream and explore.