The Computer - Linkin Park Hybrid Theory 20th

To celebrate the two-decade run of Hybrid Theory we cooked up an amazing anniversary bundle, and once we had it we knew a traditional pre-sale announcement just wouldn’t cut it - this was the Hybrid Theory after all. We wanted to smack the fanbase bee hive; so I cracked open the archives, put the album on repeat and got to work.

‍

Mysteriously, on the day of the album’s anniversary, the official Linkin Park website went down. Fans went to socials to figure out what was going on - why was there suddenly a crunchy-ass old PC boot screen? What was up with the source code?

‍

Over the next week we quietly laid out challenge after challenge in our little mock PC, and as fans solved each puzzle they discovered easter eggs, crusty memes, deep-cuts and never-before-seen band content from the Hybrid Theory heyday. As fans pieced together the narrative they learned that this 'cached computer' was actually the old PC Mike Shinoda used to mix the Hybrid theory album, and that he had “brought it online” again to recover files thought long lost. Fans immediately realized the band was planning something for Hybrid Theory’s anniversary, and by the time the anniversary bundle was announced we had the whole community buzzing.