Papercuts Deepdive
Music, Entertainment
Creating an engaging virtual companion to bring fans closer to the music.
While crafting the Papercuts campaign we saw an opportunity to engage fans and support streaming in one fell swoop: an interactive visual companion for the album, complete with DSP integration & short-form content, exploring each track with the band members themselves. Fans went wild, and this fresh insight into LP's creative process was the perfect medium to stir up excitement for the massive 2024 band relaunch secretly building.
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