Ceremony

The world of “Ceremony” is dark, occult and perfectly Deftones - what better way to celebrate it than inviting new and old fans into the narrative themselves. Thus the Deftones Major Arcana Tarot was born - a cryptic choose-your-own-adventure narrative that draws fans through the "Ceremony" Lounge. Where they end up depends on their choices, but they'll find they've played right into the Fortune Teller's designs no matter their path.

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As they reached the narrative climax fans were dropped into the core Tarot experience, welcoming them to ponder their fate while jamming out to the track. The rich illustrations and meaningful card writing resonated with fans deeply, and before we knew it we had blown past our expectations. Fans and new listeners lost it in the best way, and the social demand for the cards became so overwhelming that we created a limited print release that sold out within 12 hours.

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